In the previous episode we talked about how to prepare for difficult conversations, today the topic is how to manage a difficult conversations while you are in the midst of it, to ensure that the outcome is optimal. We looked at the six steps to take to prepare for the conversation, they included among others, to have a clear goal, to check your assumptions, and to try to understand and anticipate the other party’s goals and needs . Let’s imagine that you are now having that so called difficult conversation. Perhaps you are connected virtually by video conference. How do you start? First focus on creating trust.